ABOUT US
Working for Rocinha's Best
Launched in July 2013, Primeiro a Mãe leads the way for microfinance in the Rocinha community. With more than 1,000 clients, the need for our services is evident.
We train our women entrepreneurs in the best practices and fundamentals of starting a business and leading it to long- term success. They are equipped with the knowledge to take their ideas from start to finish, and we walk alongside them every step of the way.
OUR VISION
The vision of Primeiro a Mãe is to give time and space for impoverished women to build on their skills and talents through viable economic endeavors and thus improve the economic foundation of these women, their children, and their communities.
OUR MISSION
The mission of Primeiro a Mãe is to increase the economic stability of women from the Rocinha slum in Rio de Janeiro, Brazil, by creating entrepreneurial opportunities for them through access to credit and savings programs.
OUR IMPACT
Each year, we serve over 100 women in our programs, and 78% of our graduates are still running their businesses 2 years after program completion.
Click below to read our annual impact reports.
OUR TEAM
LUCIA RIBEIRA
Founder & Executive Director
ANA CAROLINA BARROS
Savings and Loans Program Manager
MARILENE SOUZA
Childcare Program Manager
FABIANE MACEDO
Accounting and Office Manager